Energy Drink with the taste of Watermelon RED BULL GIVES YOU WIIINGS. Inspired by functional drinks from East Asia, Red Bull Energy Drink launched in Austria on April 1, 1987. A unique marketing concept and completely new product category was born energy drinks. Ingredients Water, Sucrose, Glucose, Acid (Citric Acid), Carbon Dioxide, Taurine (0.4%), Acidity Regulator (Sodium Citrates), Caffeine (0.03%), Vitamins (Niacin, Pantothenic Acid, B6, B12), Flavourings, Colours (Antho- Cyanins, Riboflavins)